When someone lands on your Shopify store for the first time, one of the first questions they silently ask is:
“Can I really trust this store?”
Trust is the pillar of any successful online business. If visitors do not trust your site or company, they are likely to browse your site only to leave without purchasing and never return. If they trust your store, they are far more likely to confidently purchase from you, return to make repeat purchases, and go out into the world and recommend your store to their friends, family, and colleagues.
One of the most effective ways of helping instill this trust is to incorporate customer reviews and testimonials throughout your Shopify store. In this post, let’s take a closer look at why they are effective, and how you can use them to your advantage to grow your sales.
Why Reviews and Testimonials Matter on Shopify?
The Benefits of Using Social Proof
People trust other people; they will trust other people more than advertisements. When prospective buyers read the real-world experience of satisfied customers, it alleviates their concern, and enhances their confidence.
Establishes Credibility
Online reviews prove you have real-life customers who received real-life products. This encounter generates a sense of legitimacy and authenticity, especially for a new store.
Boosts Organic Search Rankings
User-generated content that comes from reviews on your Shopify store, helps with your store’s discovery in search engines. Recent reviews = fresh content that Google loves.
Related : How to Increase Sales on Shopify with Proven Marketing Strategies That Work
Affects Buying Behavior
In a study conducted by BrightLocal, 77% of consumers indicate they “always” or “regularly” read online reviews before making a purchase. For your Shopify store, that number could be even higher because customers cannot experience the product the same way with a tactile manner.
How to Collect Reviews on Shopify?
Utilize Shopify Review Apps
Shopify presents apps including Judge.me, Loox, and Stamped.io to simply requests, manage and show reviews. Many of these apps also let consumers upload photos of the product upon review—providing even more legitimacy to the review.
Follow-Up with Post Purchase Emails
After the order is received deliver a friendly post-purchase follow-up email reminding to leave a feedback. The timing is important—ask for the review when the consumer is still excited about receiving their order.
Offer Consumers Small Incentives
You can offer incentives to prompt a review, such as a discount code, loyalty points, and/or free shipping on their next order. Just don't force them to leave "only positive reviews"—real reviews matter.
How to Display Reviews and Testimonials on Shopify?
The following is a rewritten version of your provided text:
Showcase Reviews on Product Pages
Place reviews beneath the product description so that shoppers can figure out what other people are saying before they click “Add to Cart.”
Build a Testimonial Page
Perfect for longer testimonials in story form with consumers displaying their full experience with your brand.
Star Ratings in Search Results
If you have the right schema markup (most apps will take care of this for you) your reviews can show up in Google search results! This builds credibility instantly, and increases click throughs.
Show Customer Photos or Videos
User-generated content (photos or unboxing videos) feel 100% real and relatable. They sometimes outperform polished brand images.
Tips to Make Reviews More Trustworthy
- Demonstrate Both Positive and Negative Reviews : A shop with only 5-star recensions seems questionable. Mixing in varied reviews creates authenticity.
- Respond to Reviews : Thank happy customers for posting and say something nice, no matter how negative the review, show you're polite. It shows that you genuinely care about your customers.
- Keep It Real : Do not purchase fake reviews. Today’s consumers can see a fake review coming a mile away and it will ruin your brand reputation.
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