For many years only major corporations with large amounts of money available for marketing and advertising have been able to build a strong brand identity through their design work. Now, however, because of the availability of Artificial Intelligence (AI) tools such as Midjourney, anyone who uses these tools, regardless of business size, will be able to create high-quality graphics, logos, brand kits, mockups of products, social media posts, etc., with little effort and less than half of what it used to cost to create them.
All business types including startups, freelancers, or small businesses may now utilize appropriate prompts to generate quality imagery, logos, and additional branding materials that provide consistency and professionalism for their company. This guide will outline the best prompts available from the Midjourney app, how to implement the prompts effectively, and how you can create an excellent visual identity for your brand.
Why Midjourney Is a Game-Changer for Branding
- Cost efficiency: No need to hire an expensive graphics designer to create initial design concepts.
- Speed: Generate dozens of quality brand identity ideas in minutes.
- Consistency of visuals: The look and feel of your brand will remain consistent throughout the different applications (i.e., signage, brochures, etc.) that you use to represent your brand.
- Versatility: Midjourney is a visual branding provider that provides all forms of visual representation for your brand (i.e., logo, product images).
- High-resolution images: Great for use on websites, promotional materials, and social media.
How to Write Effective Branding Prompts
- Define your brand's style (modern, minimalistic, bold, high-end, retro) clearly.
- Define your brand's personality (friendly, corporate, energetic, elegant).
- Define the appropriate colour schemes for your brand (neutral, pastel, monochromatic, vibrant).
- Define which industries your brand operates in (technology, fashion, real estate, finance, fitness).
- Keep in mind the correct aspect ratio for logos (1:1) and banners (16:9).
Top Midjourney Prompts for Professional Branding That Every Business Should Use
1. Logo Design Prompts
Modern Minimal Logo
Luxury Brand Logo
Mascot Logo for Brands
2. Brand Identity & Style Guide Prompts
Complete Brand Kit
Color Palette Concepts
Typography Pack
3. Product Mockups for Branding
Packaging Design Mockup
Apparel Branding Mockup
Tech Product Branding
4. Social Media Branding Prompts
Instagram Brand Post Template
LinkedIn Business Banner
Facebook Cover Visual
5. Brand Story Visuals (For Websites)
Team Collaboration Visual
Vision & Mission Illustration
How to Maintain Brand Consistency Using Midjourney
Pro Tips to Improve Your Midjourney Branding Outputs
- Upload a sketch or logo. You can submit your current logo for Midjourney to modify and enhance it.
- Use realistic commands (photorealistic) for promotional items and stylized commands (flat vector illustration) for logos.
- Use different aspects of the layout according to preference : Logos use the 1:1 ratio wider banners and product visuals use the 16:9 ratio and wider width to length must be within a 4:5 ratio.
- Using specific keywords, such as 'minimal + luxury,' 'modern + corporate,' and 'warm + contemporary,' combine styles of company branding to create a distinct brand identity.
- come up with new and different ideas for your brand
- ensure the consistency of your visual identity
- provide high-quality marketing content
- save both time and money
- improve the visibility of your brand
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